About us
About us
What we provide
EMOX AS is an engineering service provider with a paralell product focus where we create new tools and equipment for the workshop industry! All engineering is done inhouse by our experienced engineering team, with experience from automotive, subsea robotics and space. Our past industry knowledge help us see where things can improve. We are not going to change all workshop related tools and equipment, but those in need of improvement will be EMOXed one by one!
Let us know if you want change, we live for this stuff! Awesome workshops for all!
History
1917 - 1950
It all started with Monrad Carlsen – Master Blacksmith, founder of the company Smed Carlsen, Torleif Carlsen’s grate grandfather. Monrad started his blacksmith in 1917, in the small town of Sandnes – Norway. The blacksmiths were noumerous back then as it was a profession that all communities needed, everything from shooing horses and ensuring that the wheels stayed rolling by metalshaping wearbands with fire.
Monrad Carlsen kept Sandnes’s wheels rolling and ensured horses had it comfertable until his untimely demise in 1950, only 54 years of age.
1950 - 1971
After his fathers sudden death Torleif Carlsen stepped in as the second generation blacksmith and ensured the legacy stayed alive. The demand for a blacksmith in Sandnes were still there but the industrialization had started to make its mark. The typical work still included shooing horses and creating wheel wear bands, but more and more people came to blacksmiths to get special fireplace fittings and other handcrafted products. Large scale production of every day items demanded a shift in a blacksmith’s focus.
In an newspaper interview in 1970 Torleif is asked if the blacksmith is needed in “these modern times”, his reply is – “whatever day in age there will always be people that appreciate what only a blacksmith can make”.
As his father, Torleif Carlsen did not grow old, he died in his workshop a year after the article was published only 51 years of age.
1971 - 1987
Bernhard Carlsen, who was only 19 when his father died, the youngest of Torleif’s three children took over the torch in 1971 and keep the family business going. The company was renamed to “B. Carlsen Smie og Mek” and continued in the same forge as his predecessors. Even when growing up in his fathers workshop and helping out from a young age it still meant that he had an extremely steep learning curve in order to keep the forge running.
Bernhard needed to be effective to withstand the ever increasing industrialization and he explored new methods to evolve from the conventional blacksmith profession to continue as a local custom service and product provider as his past generations.
Due to circumstances outside an individual control the city wanted to expand the road adjacent to the forge/workshop and the building needed to be demolished. Bernhard established in a new location, but the Carlsen family forge was no more and Bernhard needed to explore new arenas.
Bernhard went into machinery and specifically machine repair, which he did until retirement.
2018 - present day
EMOX AS was conceived several years prior to 2019. Torleif Carlsen (named coincidentally the same as his grandfather) had an urge to continue the family legacy as the 4th generation, operating in the product and service industry.
Bernhard, the father, did not hide the fact that he appreciated quality and passed on industry knowledge as well as the vision explicitly pointing out that the ultimate goal is to produce “the optimal product provides what’s needed, nothing more or less”.
Torleif Carlsen was brought up in a workshop setting, with a father that refused to belive that the optimal products were invented. The father often proved that there was alternatives, going form idea to product in no time. When Torleif was in elementary the “POG” game was a hit, his father then made custom “slammers” in a lathe and nobody stood a chance – custom slammer was soon “banned” during POG competitions. Lets not forget the custom made hockey stick, the one that had more mass than it should, which sent a fellow classmate to the emergency room when the tiny arms could not handle the inertia.
This 4th generation “boy” did what was belived to be smart; automatics schooling, military service and apprenticeship. But having a desire to develop stuff sent him on a new jurney.
The Univerity of Stavanger provided the Mechanical Degree and during the cource of schooling a smart man named Ola Barkved [PhD] infected his brain with the notion of the “knowledge island”, which led to additional years in school and the brilliant Jostein Aleksandersen [PhD] managed to imprint valuable lessons on how to build a business.
School was great, work experience even better and now EMOX can front a relatively large team that can provide value on several fronts. 4th gen matters – we need to remember where we came from, stay humble and always be open to learn. The famous statement in the 70’s saying that all music is invented is disproved on several arena’s.